This privacy policy (“Privacy Policy” or “Policy”) describes how ANTIPODES DIGITAL, S.L., with registered office at c/Trafalgar 19, 28010 Madrid pain) (collectively “Antipodes”, “we”, “us”, or “our”) collects, uses, shares, and protects information, including personal data, in connection with our websites, platforms, and programmatic advertising services (the “Services”).
If you have any questions about this Policy or our data practices, you can contact our Data Protection Officer at: legal@antipodesdigital.com.
2. Scope of this Policy
This Policy applies to: Visitors to our website https://www.antipodesdigital.com/ and any related pages or subdomains (the “Website”).
Representatives and employees of our business partners (brands, agencies, publishers, adtech partners).
End users who interact with digital advertising delivered via our programmatic media buying, including connected TV, display, video, and other digital inventory where we or our partners serve ads (the “End Users”).
This Policy does not apply to data processing carried out independently by publishers, advertisers, or other third parties, who act as separate controllers for their own purposes and provide their own privacy notices.
3. Definitions
For the purposes of this Policy, the terms “personal data”, “controller”, and “processor” have the meaning given in the EU/UK General Data Protection Regulation (GDPR) and other applicable data protection laws.
“Personal data” means any information relating to an identified or identifiable natural person, including online identifiers such as cookie IDs, mobile advertising IDs, IP addresses, and similar identifiers when they can be linked to a user profile.
4. Categories of data we process
4.1 Data collected via our Website
When you use our Website, we may process the following categories of data:Identification and contact data: name, company, role, email address, phone number, and other information you provide via contact forms, newsletter sign-ups, or event registrations.
Device and usage data: IP address, browser type and version, operating system, device type, language settings, referrer URL, pages visited, time and date of visit, and similar technical data generated when you access the Website.
4.2 Data processed in our programmatic advertising activities
In the context of providing programmatic advertising and media services for our clients, we may process: Online identifiers: cookie IDs, mobile advertising IDs (e.g., IDFA, GAID), IP address (possibly truncated/obfuscated), device identifiers, and other pseudonymous identifiers.
Device and contextual information: device type, operating system, browser type, language, network information, approximate location (e.g., city/region based on IP), content or app being viewed, timestamp, and ad placement details.
Advertising and performance data: information on ad requests and responses, auction data, bid requests, bids, impressions, clicks, views, completed views, conversions, and related metrics necessary to measure campaign performance and detect fraud.Limited profile segments: non-directly identifiable audience segments (e.g., “sports enthusiast”, “car intender”, “frequent traveller”) created from or received via partners, provided that these segments comply with applicable law and IAB standards where relevant.
We do not intentionally create or use segments that reveal or are intended to reveal special categories of personal data (such as racial or ethnic origin, political opinions, religious or philosophical beliefs, health, or sexual orientation) as defined under GDPR.
4.3 Data we do not intentionally collect
We do not knowingly collect: Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data for identification, health data, or data concerning a person’s sex life or sexual orientation.
Personal data of children under the age required by applicable law (e.g., 13 or 16, depending on jurisdiction). If you believe we have collected such information, please contact us at legal@antipodesdigital.com and we will take appropriate steps to delete it.
5. How we collect your data
We collect personal data through: Direct interactions: when you fill out forms on the Website, contact us by email or phone, create or manage a business relationship with us, or otherwise communicate with us.Automated technologies: cookies, pixels, SDKs, and similar technologies used within digital properties where our third-parties ads are displayed.
Programmatic partners: demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data partners, and measurement providers that participate in programmatic transactions and share data required for bidding, serving, and measuring ads, in accordance with their own privacy notices and consent frameworks.
6. Purposes and legal bases for processing
We process personal data only where we have a valid legal basis.
6.1 Website and business contact data
We use Website and contact data to: Provide and maintain the Website and ensure its security and proper functioning (legal basis: legitimate interests in operating and securing our Website).
Respond to your inquiries, provide support, and manage our relationship with you or your organization (legal basis: performance of a contract or steps taken at your request prior to entering into a contract; legitimate interests in managing client and partner relationships).
Send you marketing communications about our Services, events, and insights where permitted by law and subject to your rights and preferences (legal basis: consent where required; otherwise, legitimate interests in promoting our Services to business contacts).
6.2 Programmatic advertising and media services
In connection with our programmatic activities, we use data to: Enable the buying, selling, and delivery of digital advertising inventory in real time via auctions and similar mechanisms.
Select and deliver ads, including frequency capping, sequencing, and optimization of campaigns to improve relevance and performance.
Measure campaign performance, including impressions, viewability, completion rates, clicks, conversions, and reach, and to provide reporting and analytics to our clients.
Detect, prevent, and address fraud, invalid traffic, and security incidents, and ensure compliance with our contractual and legal obligations.
Where required by applicable law (e.g., in the EEA/UK), these programmatic processing activities are based on:
Consent: obtained via consent management platforms (CMPs) or equivalent mechanisms implemented by publishers, app developers, or other partners, particularly for the use of cookies, SDKs, and similar technologies for targeted advertising and measurement.
Legitimate interests: in certain cases and where allowed by law, to operate and improve our Services, to ensure security and fraud prevention, and to provide non-intrusive, contextual advertising, after performing appropriate balancing tests.
6.3 Legal obligations and protection of rights
We may also process personal data where necessary to comply with our legal obligations (e.g., under tax, accounting, or regulatory laws), respond to lawful requests by public authorities, and establish, exercise, or defend legal claims.
7. Cookies and similar technologies
We and our partners use cookies and similar technologies (such as pixels, tags, and SDKs) in connection with our advertising Services. These technologies collect or access information such as device identifiers, browser type, IP address, and browsing behavior to support the purposes described above.
You can manage your cookie and tracking preferences through:
The cookie banner or consent management platform displayed when you first visit our partner’s sites.
Your browser or device settings, which may allow you to block or delete cookies.Industry opt-out tools, such as those provided by the IAB or applicable self-regulatory bodies, where available in your region.
8. How we share personal data
We may share personal data with:Clients (advertisers and agencies) and publishers, to enable delivery and measurement of campaigns and provide aggregated or pseudonymized reports.
Programmatic partners such as DSPs, SSPs, ad exchanges, data and measurement providers, and anti-fraud vendors, as necessary for bidding, serving, optimizing, and measuring ads, subject to appropriate data protection and contractual safeguards.
Service providers acting on our behalf (e.g., hosting providers, analytics providers, CRM tools, professional advisers), bound by confidentiality and data processing obligations.
Affiliates within our corporate group for internal administrative purposes and to provide the Services.
Competent authorities, regulators, law enforcement, and courts where required by law or necessary to protect our rights or the rights of others.
We do not sell your personal data in the conventional sense of the term; however, under certain laws (e.g., CCPA and similar), the sharing of identifiers for targeted advertising may be considered a “sale” or “sharing” of personal information. Where such laws apply, we will provide appropriate notices and choices, including “Do Not Sell or Share My Personal Information” mechanisms.
9. International data transfers
Given the global nature of digital advertising, personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your jurisdiction.
Where required by law, we implement appropriate safeguards for such transfers, such as:
Relying on adequacy decisions of the European Commission or other competent authorities.
Entering into standard contractual clauses or equivalent transfer mechanisms with recipients.
Implementing additional technical and organizational measures to protect data.
You can contact us for more information about international transfers and the safeguards we use.
10. Data retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, including for the duration of our relationships with clients and partners, plus any additional period required or permitted by law (e.g., to comply with legal obligations or resolve disputes).
In the context of programmatic advertising, we generally retain pseudonymous identifiers and related event data (such as impressions and clicks) only for the period necessary to support campaign delivery, frequency capping, reporting, fraud detection, and other legitimate business purposes, after which we either delete, aggregate, or irreversibly anonymize the data.Specific retention periods may vary depending on the type of data, contractual requirements, and legal obligations.
11. Data security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction, taking into account the nature of the data and the risks involved in processing.
Such measures may include encryption in transit, access controls, logging and monitoring, minimization of stored data, and regular reviews of our security practices. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. Your rights
Depending on your jurisdiction and subject to certain conditions and exceptions, you may have the following rights:
Right of access: to obtain confirmation as to whether we process your personal data and to receive a copy of that data.
Right to rectification: to request correction of inaccurate or incomplete personal data.
Right to erasure: to request deletion of your personal data in certain circumstances.
Right to restriction: to request restriction of processing in certain circumstances.
Right to data portability: to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
Right to object: to object, on grounds relating to your particular situation, to processing based on our legitimate interests, including profiling; and to object at any time to processing for direct marketing purposes.
Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing prior to withdrawal.
You can exercise these rights by contacting us and providing sufficient information and proof to verify your identity and understand your request.If you are not satisfied with our response, you also have the right to lodge a complaint with your local data protection authority or other competent supervisory authority.
13. Additional information for California and similar jurisdictions (if applicable)
If you are a resident of California or another jurisdiction with similar consumer privacy laws, you may have additional rights regarding your personal information, including:
Right to know: to request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom it has been shared.
Right to delete: to request deletion of personal information we have collected about you, subject to certain exceptions.
Right to correct: to request correction of inaccurate personal information.
Right to opt-out of sale or sharing: to direct us not to sell or share your personal information for cross-context behavioral advertising, where applicable.
Right to non-discrimination: we will not discriminate against you for exercising any of your rights.To exercise these rights, or to submit an opt‑out request (including “Do Not Sell or Share My Personal Information” where applicable), you may contact us at legal@antipodesdigital.com.
14. Children’s privacy
Our Services are not directed to, and we do not knowingly collect personal data from, children under the age required by applicable law.
If we become aware that we have processed personal data of such a child, we will take steps to delete the information as soon as reasonably practicable. If you believe we may have collected such information, please contact us at legal@antipodesdigital.com.
15. Automated decision-making and profiling
In connection with our programmatic advertising activities, we may use automated decision-making and profiling to select which ads to show to which devices or browsers, and when and where to show them.
These processes rely on pseudonymous identifiers and contextual data (such as device type, approximate location, and content viewed) to assign devices or browsers to audience segments and determine which ads are most likely to be relevant, measure performance, and prevent fraud. This profiling does not produce legal effects concerning you or similarly significantly affect you in the sense of Article 22 GDPR, because it does not involve decisions about eligibility for credit, employment, insurance, or similar consequential outcomes.
You may object to such processing or withdraw consent where applicable by using the consent and opt-out mechanisms described in Sections 7 and 12.
16. Third-party websites and services
Our Website and ads may contain links to third-party websites, apps, or services that are not owned or controlled by us. We are not responsible for the privacy practices of such third parties.We encourage you to review the privacy policies of each site or service you visit.
17. Changes to this Policy
We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.
When we make material changes, we will take appropriate steps to inform you, such as updating the “Last updated” date at the top of this Policy and, where required by law, providing additional notice (for example, via the Website or by email).
18. How to contact us
If you have any questions, concerns, or requests regarding this Policy or our processing of personal data, you can contact us at legal@antipodesdigital.com.
You also have the right to contact your local data protection authority or other supervisory authority if you are not satisfied with how we process your personal data.