:root{
    --plum:#1A091C;
    --plum-70:rgba(26,9,28,.7);
    --plum-50:rgba(26,9,28,.5);
    --cream:#EEEBE4;
    --lav-light:#C1BBF9;
    --lav:#7E72E5;
    --pink:#FAC7FF;
    --orange:#DA5E20;
    --teal:#073B2F;
    --ice:#BEF2FF;
    --max:1240px;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family:'Manrope', sans-serif;
    letter-spacing:-0.03em;
    background:var(--cream);
    color:var(--plum);
    overflow-x:hidden;
    overflow-x:hidden;
  }
  em, .accent{
    font-family:'Playfair Display', serif;
    font-style:italic;
    font-weight:500;
    letter-spacing:-0.02em;
  }
  a{color:inherit; text-decoration:none;}
  img{max-width:100%; display:block;}
  .wrap{max-width:var(--max); margin:0 auto; padding:0 32px;}
  @media(max-width:640px){.wrap{padding:0 20px;}}

  /* ---------- reduced motion ---------- */
  @media (prefers-reduced-motion: reduce){
    *{animation:none !important; transition:none !important;}
  }

  /* ---------- header ---------- */
  header{
    position:sticky; top:0; z-index:100;
    background:rgba(238,235,228,.88);
    backdrop-filter:blur(10px);
    border-bottom:1px solid rgba(26,9,28,.08);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    height:76px;
  }
  .logo{display:flex; align-items:center;}
  .logo-full svg{width:148px; height:auto; flex-shrink:0;}
  .navlinks{display:flex; align-items:center; gap:36px; font-size:14.5px; font-weight:600;}
  .navlinks a{opacity:.8; transition:opacity .2s;}
  .navlinks a:hover{opacity:1;}
  .nav-cta{
    background:var(--plum); color:var(--cream);
    padding:11px 22px; border-radius:99px; font-size:14px; font-weight:700;
    transition:background .2s;
  }
  .nav-cta:hover{background:var(--teal);}
  .burger{display:none;}
  @media(max-width:900px){
    .navlinks{display:none;}
  }

  /* ---------- hero ---------- */
  .hero{
    background:var(--plum); color:var(--cream);
    position:relative; overflow:hidden;
    padding:100px 0 0;
  }
  .hero-inner{position:relative; z-index:2; padding-bottom:150px;}
  .eyebrow{
    font-size:13px; font-weight:700; letter-spacing:.14em; text-transform:uppercase;
    color:var(--lav-light); margin-bottom:22px; display:block;
  }
  .hero-badge{
    display:inline-block; border:1.5px solid rgba(238,235,228,.3); color:var(--cream);
    font-size:13px; font-weight:700; padding:8px 18px; border-radius:99px; margin-bottom:26px;
  }
  .hero h1{
    font-size:clamp(38px,6vw,68px); font-weight:700; line-height:1.03; letter-spacing:-0.03em;
    max-width:820px;
  }
  .hero h1 em{font-size:1.02em; display:block; color:var(--lav-light);}
  .hero p{
    margin-top:26px; max-width:560px; font-size:18px; line-height:1.55; color:rgba(238,235,228,.78);
  }
  .hero-ctas{display:flex; gap:14px; margin-top:38px; flex-wrap:wrap;}
  .btn-primary{
    background:var(--lav); color:var(--plum); font-weight:700; font-size:15px;
    padding:15px 26px; border-radius:99px; transition:transform .2s, background .2s;
    display:inline-flex; align-items:center; gap:8px;
  }
  .btn-primary:hover{background:var(--lav-light); transform:translateY(-2px);}
  .btn-ghost{
    border:1.5px solid rgba(238,235,228,.35); color:var(--cream); font-weight:700; font-size:15px;
    padding:14px 26px; border-radius:99px; transition:border-color .2s, background .2s;
  }
  .btn-ghost:hover{border-color:var(--cream); background:rgba(238,235,228,.06);}

  /* signature arc element */
  .arcs{position:absolute; left:0; right:0; bottom:-40%; height:520px; z-index:1; pointer-events:none;}
  .arc{position:absolute; border-radius:50%; filter:blur(2px);}
  .arc-1{
    width:1400px; height:1400px; left:50%; bottom:0; transform:translateX(-50%);
    border:90px solid transparent;
    border-top-color:var(--lav);
    border-right-color:var(--orange);
    opacity:.55;
  }
  .arc-2{
    width:1000px; height:1000px; left:50%; bottom:60px; transform:translateX(-50%);
    border:2px solid rgba(238,235,228,.25);
    opacity:.6;
  }
  .arc-glow{
    width:700px; height:700px; left:50%; bottom:-200px; transform:translateX(-50%);
    background:radial-gradient(circle, rgba(126,114,229,.5), transparent 70%);
    filter:blur(60px);
  }
  @media(max-width:640px){.arcs{bottom:-55%; height:380px;} .arc-1{width:900px;height:900px;} .arc-2{width:650px;height:650px;}}

  /* ---------- sections generic ---------- */
  section{padding:110px 0;}
  @media(max-width:640px){section{padding:70px 0;}}
  .kicker{
    font-size:13px; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--lav);
    margin-bottom:16px; display:block;
  }
  h2{font-size:clamp(30px,4vw,44px); font-weight:700; line-height:1.08; letter-spacing:-0.03em;}
  h2 em{display:block; color:var(--lav);}
  .lede{font-size:17px; line-height:1.6; color:var(--plum-70); max-width:520px; margin-top:18px;}

  /* ---------- fragmented / problem section ---------- */
  .problem{display:grid; grid-template-columns:1.1fr .9fr; gap:70px; align-items:center;}
  @media(max-width:900px){.problem{grid-template-columns:1fr; gap:44px;}}
  .card-stack{position:relative; aspect-ratio:4/5; max-width:420px;}
  .card-back{
    position:absolute; inset:0; border-radius:28px;
    background:linear-gradient(155deg, var(--pink), var(--lav-light));
    transform:rotate(5deg) translate(14px,10px);
  }